Most popular coupon websites in the world
While coupon websites are boosting the eCommerce industry increasingly, millions of users around the world save money on their purchases and optimize their income. This is an interesting approach where both business owners and consumers can explore and get enormous benefits. Here’s a piece on the most popular coupon websites in the world.
Groupon
If the name “Groupon” rings a bell, it’s probably because this is one of the most popular coupon providers in the world. Being one of the leading players in the market, Groupon is present in 47 countries.
The platform was born in 2007 from another website called “The Point”. At the time the idea was to create a platform that would help organize events and promote changes in society. Thus, people began to use it for collective purchases, which was absolutely new at the time.
Groupon creators admit that it was built for young people and web addicts living in big cities and looking for the next great purchasing deal. They also made an important point: the success of Groupon is not only measured by the number of sales but by how many people brands can reach.
If you want to download Groupon from your apple store, you can do so from your iPad or iPhone and it’s also available on the Google Play store. Check out the link above and you’ll see that this is one of the best-rated coupon apps. In general, the platform presents curated and custom offers, but there are also some surprising ones that nobody sees coming.
LivingSocial
Being the most flexible option out there, LivingSocial offers a wide variety of options. It’s the second most visited platform with 34 million users in the United States and 48 million users in the whole world. Statistics show that it sold 22 million coupons across 25 countries, and it publishes 603 offers every day.
Here you’ll find a variety of options from weekend getaways, gastronomy, and other products. You’re probably wondering why this platform is almost as popular as Groupon, so here are some answers:
- Full integration with social media
- Wide reach
- Geolocalization system
- Custom results
- Over 600 daily publications
For those who never heard of LivingSocial, it may help to know that they became famous when they published an offer in the United States together with McDonald’s. On this occasion, they sold over 290,000 discounts in exchange for a coupon set of five individual Big Macs. The offer also included an option to enhance your fries for only $13.00. Apparently, this was a good strategy because it worked: over 37,000 users shared the deal on social media and the rest is history.
Google offers
If there’s one thing that defines Google, it’s the fact that they give users exactly what they’re looking for. When it comes to coupons, the strategy is exactly the same. Like Missy, in the video, many Americans rely on discounts and coupons for their daily purchases and such a tool becomes more than handy.
Moreover, Google does a great job thanks to its algorithm helping people find exactly the right offers while avoiding spam. Coupon companies that have a strong presence on the searches surely get a high click/purchase rate.
Although now it’s only available in the United States, it is still one of the most popular choices. It’s worth noting that Google tried to buy Groupon for $5 million but the owner would not sell it for less than $15 million. Apparently, this option can only be enjoyed by Americans at least for now.
Groupalia
If you think that Groupon has no contestants, guess again. We introduce one of the key players in the Hispano-American market. Groupalia is present in eight countries and is a small portal. However, it relies on a very specific nature for its success: they focus on providing options that help users enjoy their free time at a lower cost. Moreover, it rarely shares offers that promote unnecessary products. On the other hand, you’ll find massage sessions, classes, tickets to shows, travels, and workshops. In line with its market, Groupalia has also presented some controversial coupons. An offer of 84% off for a community manager course became viral on social media.
A new era for online shopping
For almost 20 years now, the coupon industry has been key in the eCommerce sector. We have people like Missy (in the video above) who seem to practice Groupon shopping as a sport or a hobby. But she is only one of the many Americans that use such tools to get better deals for their purchases.
Outside the United States, the phenomenon keeps attracting many people hence the success of Groupon and Groupalia in Latin America and other corners of the world.